September 9th is the date which will reveal the next smartphone for upwards of 85 million people over the next year. With pre-orders expected to open on Friday 11th September , and handsets to go on sale in a number of territories the week after, I’m expecting the iPhone 6S and iPhone 6S Plus to outperform the original 6 and 6 Plus handsets in the retail market, in customer satisfaction, and to accelerate the adoption of iOS 9.
I’m also expecting much of September to be filled with a lot of internet hate over the latest ‘S’ handsets from Apple, with many ready to exploit any tiny mis-step from Cupertino to put down what is likely to be the world’s most popular phone to date.
A leaky supply chain has given many industry watchers the chance to extrapolate the specifications of the iPhone 6S platform. The latest additions to the knowledge-base is a 12-megapixel camera with 4K video recording. This joins a step up in RAM from the 1GB of the iPhone 6 to 2GB on the newer models, the new A9 chip, and potentially boosting the base model storage to 32 GB.
Yet all of these numbers are dwarfed not just by the latest flagship Android handsets, but also by many of the mid-range handsets as well. The iPhone 6S may be new, but the argument will go that it’s under-delivering by skimping on specifications to increase profit and force people to upgrade every year.
Then there is the operating system. Although iOS 9 has been available in beta, the new handsets are expected to include ForceTouch - the ability to press harder on the screen to bring up an alternative menu or UI element.
Stand by for many posts along the lines of Apple obviously knowing iOS weak (compared to Android) and having to add gimmicks to the platform to force you to buy the new handset as developers are forced to update all their apps just to keep a prominent place in the iTunes App Store.
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