AT&T is offering the
first nationwide bundle of services.
Well, AT&T didn't waste any time.
Fresh off of closing its acquisition of DirecTV last
month, the nation's second-largest wireless carrier
unveiled its first bundle of mobile and television
services. The company is offering four wireless accounts
with 10GB of sharable data and television service with
high-definition video and digital video recording
capabilities for four televisions for a promotional rate of
$200 a month for the first year. The bundle will launch
on August 10.
It marks the first time a company has been able to offer
a bundle of wireless and television services throughout
the nation, a move made possible with the combination
of AT&T's wireless assets with DirecTV's nationwide
satellite TV service. It also comes at a time when other
providers are looking to augment their services, from
Cablevision's $10 wireless service to Verizon Wireless
aiming to launch a mobile video service.
"Today is the first of many planned moves to enable our
customers to enjoy a premium entertainment experience
almost everywhere," said Brad Bentley, chief marketing
officer of AT&T Entertainment and Internet services.
AT&T said it has begun selling DirecTV service in more
than 2,000 of its retail stores, some of which already
offer its U-Verse TV service, available in select states
where its landline business operates.
AT&T also listed out its television packages for DirecTV
and U-Verse, which range between $50 and $125. If
customers sign up for both the wireless and television
service, they get a $10 discount, getting them to the
monthly bill of $200 (that cost doesn't factor in the
instalment fees for the smartphones). AT&T said it will
also offer a $300 bill credit when they buy an AT&T
smartphone.
Also included in the regions where AT&T's landline
business operates is the offer to bundle Internet service,
which ranges between $30 and $50.
AT&T is the latest company to try its hand at a bundle of
wireless and video services. The cable companies have
tried to offer their own wireless service years ago, but
customers weren't interested at the time. AT&T is
betting that customers have changed their mind.
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