Cristiano Ronaldo disguised himself as a homeless person to launch his Monster headphones

Cristiano Ronaldo wants to sell you his headphones.
The soccer superstar has partnered with consumer
electronics company Monster to launch ROC Live Life
Loud: a new company and brand offering an "exclusive
lifestyle electronics collection curated by Ronaldo."
These include headphones (either on-ear, in-ear, or
over-ear) and a floating Bluetooth speaker. Buying into
Ronaldo's brand doesn't come cheap though, with
prices starting at $169.95 for the wireless in-ear
headphones and going all the way up to $299.95 for the
over-ear version.
The $299.95 over-ear ROC earphones. ( ROC Live Life Loud /
Monster )
For Monster, the partnership seems designed to
replicate the company's success with the Beats by Dre
line it helped produce — a range of headphones that
eventually morphed into Beats, purchased by Apple in
May last year for $3 billion. The company's success was
helped by endorsements from celebrities , and although
Ronaldo might not exactly be a household name in the
US, he's a megastar abroad. In fact, by some accounts
he's the world's most popular athlete , with 37 million
followers on Twitter and 105 million on Facebook
(making him the most liked celebrity on the social
network). However, it seems he's still capable of going
completely unnoticed, with a viral video made to
promote the new brand showing him disguised as a
homeless person.