Yahoo's acquisition spree doesn't look like it's ending any time soon.Case in point: The tech giant announced Friday it will acquire Polyvore, the fashion-discovery site foundedin 2007 by three former Yahoo engineers that lets users browse and buy clothes, accessories and beauty products
Details of the acquisition were not announced, but Polyvore had raised about $22 million from investorsincluding Goldman Sachs, Matrix Partners and Benchmark Capital, so Yahoo very likely ponied up a substantial amount to buy the site."The combination of Yahoo's industry-leading digitalcontent with Polyvore's expertise in community and commerce has outstanding potential," Yahoo senior vide president Simon Khalaf said in acompany statement.Polyvore CEO and cofounder Jess Lee said in a statement that Polyvore's core mission of"empowering people to feel good about their style" will remain the same, but Yahoo's myriad properties and content verticals will also help the site bigger and better.For Yahoo, acquiring Polyvore is an easy way for it toplant roots in e-commerce, a space crowded by startups like Wanelo and Minted. From the sound of it, Yahoo plans on integrating elements of Polyvore inits digital magazines and verticals.Polyvore reports over 20 million users — a significant amount, albeit one the company hasn't updated since 2012, suggesting user growth may have slowed in recent years.Polyvore reports over 20 million users — a significantamount, albeit one the company hasn't updated since 2012, suggesting user growth may have slowed in recent years.Meshing parts of Polyvore with Yahoo could help drive Polyvore's growth.Yahoo's Food and Tech verticals, for example, capture nearly 20 million monthly uniques, accordingto comScore. Other verticals, such as Health and Style, each fetch 17.2 million and 14.8 million monthly unique visitors, respectively.Polyvore has other ties to Yahoo, too, largely throughthe company's chief executives. Lee and Yahoo CEO Marissa Mayer are longstanding friends, going back to the early 2000s, when Mayer recruited Lee to workat Google, where she eventually worked as product manager on Google Maps.
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