
Apple has promoted British designer
Jony Ive to the role of chief design officer at the world's most
valuable company, according to reports.
Sir Jonathan previously
held the role of senior vice president of design and helped design of
some of the tech giant's most popular gadgets.
He was knighted in 2012 for his services to design.
The move was first revealed in an interview with Sir Jonathan in
the Telegraph newspaper.
In an internal memo
to employees, published later by tech blog 9to5Mac, chief executive Tim
Cook said Sir Jonathan's newly created role would now expand beyond its
devices and into designing the company's retail stores, new California
campus and even office furniture.
Apple is in the middle of
building a new campus, also known as "spaceship" for its circular shape
that will house about 12,000 workers.
"In this new role, he will
focus entirely on current design projects, new ideas and future
initiatives," Mr Cook said in the memo.
"Jony is one of the most
talented and accomplished designers of his generation, with an
astonishing 5,000 design and utility patents to his name."
Sir Jonathan has helped design products like the iPod, iPhone, iPad and smartwatch over the last couple of decades.
There were reports earlier this year that Apple was working on a car and that he could be behind its design.
He will start the new role in July.
Delegating work
Some
of Sir Jonathan's previous day-to-day management duties will now be
shared by two other executives, who will work under him.
Richard
Howarth - another Brit - will take over as the new head of industrial
design at Apple, making him responsible for the crafting of its
hardware.
His name previously came to prominence
during an Apple v Samsung patent fight in 2012, when court filings revealed he had played a key role in the design of the original iPhone.
And
Alan Dye - an American - will become vice president of user interface
design - putting him in charge of engineering the way consumers interact
with its software.
He recently featured in a Wired article,
which described the work he had done on the Apple Watch.
Allowing
Sir Jonathan to take a step back from some of his previous duties may
reflect the fact that he was described as "exhausted" in a
recent profile by the New Yorker.
"I
just burnt myself into not being very well," he told the magazine,
referring to the fact he had suffered pneumonia in the run-up to the
release of the firm's smartwatch.